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Multimodality: A Social Semiotic Approach to Contemporary Communication Gunther Kress
Publisher: Routledge

I would definitely recommend they read Gunther Kress's book, Multimodality: A social semiotic approach to contemporary communication. Book review: Gunther Kress, Multimodality: A Social Semiotic Approach to Contemporary Communication Xinzhang Yang Discourse Studies 2012;14 518-520 http://dis.sagepub.com/cgi/reprint/14/4/518. Communication : shaping the domain of meaning – 4. Where meaning is the issue – 2. A social-semiotic theory of multimodality – 5. Part of Hatchette, UK: Hodder Education. Multimodal discourse: The modes and media of contemporary communication. Technology, Literacy, Learning: A Multimodal Approach. First, we situate research on interface design in relation to a wider notion of communication design informed by social semiotic approaches to mediated communication (Kress & van Leeuwen 2001, Jewitt 2005). Visual Methodologies: an Introduction to the Interpretation of Visual Materials. More recently, Anne Wysocki offers a definition of new media that also encourages a social element to composing . The social environment of contemporary communication – 3. Scholars such as Gunther Kress and Theo van Leeuwen offer a social semiotic approach to multimodality through the lens of visual rhetoric and visual literacy. We further connect these works to ones in 'new media studies' where interface design has Multimodal Discourse: the Modes and Media of Contemporary Communication. Multimodality: a Social Semiotic Approach to Contemporary Communication.